From 4 September to 24 October, the GREEN TALENT project carried out its first social media campaign across LinkedIn, Instagram and Bluesky in an effort to unpack the concept behind a “Work Package” (WP). The campaign was aimed to introduce to the wider public each organisation involved and shed more light about their activities and responsibilities within the project as well as the specific goals they are working towards.
Information about each Work Package was distilled into 7 short and engaging videos, delivering the key messages and presenting each respective Work Package. Surprisingly, the campaign obtained promising results for science communication and for the purpose of the project. As a newly launched project, for the period of the campaign GREEN TALENT profiles sparked notable audience interest and interactions, reaching over 2,500 impressions, 200 engagements and 120 likes. The campaign's strong performance further boosted the project's visibility and helped communicate its achievements more effectively.
For those, who might have missed the campaign, it can be easily explored on LinkedIn, Instagram and Bluesky under the hashtag #GREENTALENT_WorkPackages, making all campaign videos available to watch any time.
